First published 2008
We're all susceptible to mental shortcuts and biases that lead us astray. But what if we could harness those very quirks to guide people towards wiser decisions? Behavioral economist Richard Thaler shows how "nudges" - subtle tweaks to our environment - can steer us right without restricting our freedom. Explore the surprising psychology behind how we make choices, and discover the simple, powerful ways we can all make better ones.
Genres: psychology, business, self-help, economics, non-fiction, academic
Vibes: accessible, informative, thought-provoking
Tropes: practical-application, social-commentary
312 pages · Paperback · Penguin Books