by Ethan Kross
First published 2025
Ethan Kross was a rising star in psychology, until a family tragedy sent him into a spiral of self-doubt. Desperate to understand his own mind, he embarks on a journey to unlock the science of mental control. Traveling from the halls of academia to the temples of ancient wisdom, he discovers radical new ways to quiet the inner voice and regain command of our attention. "Shift" is a revelatory look at the neuroscience of focus, and a blueprint for taking back power over our most precious resource: our minds.
Genres: psychology, neuroscience, biography-memoir, academic
Vibes: intimate, suspenseful, thought-provoking
Tropes: personal-journey, self-discovery
288 pages · Hardcover · Vermilion