by Brad Taylor
First published 2019
Brad and Cathy Taylor target entrepreneurs, business professionals, and dreamers who want practical guidance for building successful ventures. Drawing from their real-world experience as a married couple running one of approximately 1.4 million spouse-owned businesses in America, they address the common challenges that destroy over 65% of new enterprises. The Taylors present a success formula built on persistence, sales skills, time management, goal setting, and leadership principles. They offer tools and applications for starting, managing, growing, and maintaining profitable small businesses. The book centers on twelve key attributes that form their blueprint for achievement. These intangibles help readers develop better leadership abilities while discovering their professional and personal purpose. The Taylors provide guidance on achieving work-life balance within business partnerships between life partners, sharing anecdotes from their transformative journey when no backup plan existed.
Genres: business, leadership, self-help, non-fiction, personal-development, entrepreneurship
Vibes: emotional, intimate, thought-provoking
Tropes: real-world-experience, success-formula
176 pages · Hardcover · Made for Success Publishing