by Tony Dungy
First published 2025
Ben Utecht transforms his experience as a Super Bowl champion into a corporate strategy for building winning teams. As chief culture officer, he faces the challenge of translating gridiron success into business results. Utecht develops the Culture Creed, a tool that goes beyond standard mission statements to guide every company decision. He teaches executives to align their core beliefs with business goals while creating environments that boost productivity naturally. His approach centers on four key principles: Listening, Learning, Language, and Love. Utecht shows leaders how to craft an Ethos Declaration that drives operations across their organization. The tension emerges between traditional corporate methods and his football-inspired approach to team building. At its heart, this story explores how authentic leadership principles can reshape company culture and create lasting success.
Genres: business, leadership, sports, non-fiction
Vibes: inspirational, intimate, thought-provoking
Tropes: fish-out-of-water, underdog
160 pages · Hardcover · Wiley