First published 2009
Why does one pizza slice become half a pie? Former FDA commissioner David Kessler tackles America's biggest public health crisis by examining how food manufacturers manipulate our brains. Kessler reveals that companies deliberately combine sugar, fat, and salt to create products that hijack our neural pathways and trigger unstoppable cravings. Through interviews with scientists, physicians, and food industry insiders, he exposes how popular brands, chain restaurants, and fast food companies engineer a cycle of desire and consumption. Kessler explains why certain foods prove nearly impossible to resist and why our bodies and minds change when we consume these engineered products. His investigation spans the entire food industry ecosystem, from manufacturers to advertisers. The book offers concrete tools and insights to help millions of Americans struggling with weight regain control over their eating habits and understand the science behind their food cravings.
Genres: science, non-fiction, health, food-and-drink
Vibes: intimate, thought-provoking
Tropes: investigative-journalism
320 pages · Hardcover · Rodale